Applications

The flexibility of the MindReader™ technology allows it to be used for a wide range of applications:

Brand research : breathe new life into the process of understanding and tracking brand performance
Mood boards : allow respondents to create a visual map of their thoughts and opinions
Employee surveys : discover internal viewpoints on important business decisions
Embedded website surveys : host complete, engaging surveys embedded in any website
- Concept testing : new designs, packaging, products and even store layouts
Rich media : easily incorporate sound and video into brand, advertising or PR tracking

We use this tool to carry out all of our online research as well as to carry out our established brand research tools, Brand Performa™ and Brandlove^®.

Next>