Brand Performa

Brand Performa^TM is our best-practice research tool to measure 'brand-equity' - the strength of consumer desire for a brand.

Our Brand Performa^TM methodology incorporates the six components that most influence purchase decisions, see below:

The Brand Equity Index gives an overall measure of brand performance which can be tracked over time.

Brand diagnostics

The Brand Performa^TM tool identifies the key drivers of brand equity - those factors that have the greatest impact on brand performance.

We reinforce our driver assessment with image association mapping to establish the brand's unique characteristics (see results).

Brand Performa^TM is supported by MindReader™ online research software.