Brand transactions
Brands are often the most valuable assets within a business. Given this importance, brand transactions such as M&A or licensing agreements require careful analysis of the brands in question.
We have considerable experience in helping our clients to make more informed decisions or negotiate better deals, including:
Team experience
Our team has worked on a broad range of brand transaction projects including:
- 30+ balance-sheet and brand due-diligence brand valuations
- World's first major bond issue that explicitly used brand assets as security for the borrowing
- Implementation of large-scale royalty programmes across several of the world's largest companies