Brand valuation
Brand value is a simple concept, but one of fundamental importance to any brand-owning business.
Every interaction a customer has with a company influences their perception of the brand. In turn, these customer perceptions influence customer behaviour, and ultimately the company's financial performance:
We define brand value as the net present value of the future earnings attributable to the brand, taking account of the impact of the brand on the business and the strength of the brand in its market.
For further detail on our methodology and associated techniques, please follow the links below:
Brand value and valuation are themes that run across many aspects of our services. The thinking and techniques that underpin brand value are applicable to brand management, brand transactions and many aspects of marketing decision support. See the How we can help section of this web-site for discussion of many of the areas where we apply this.