Brand valuation methodology

Our brand valuation framework combines structured financial and marketing assessments to quantify the influence of brands on both demand creation and risk reduction - as illustrated below:

Each component of the process provides insights into opportunities for further value creation.

Our approach provides a number of benefits:

Aligned with the financial purpose of the business (value creation)
Tailored to give a company-specific perspective on brand value
Sensitive to changes in marketing and financial performance
Provides a foundation of understanding for all the applications described in the How we can help section of this web- site

In addition to our proprietary methodology, we also have significant experience in the application of alternative approaches to brand valuation including royalty-relief, replacement cost and premium pricing. These methods can provide different perspectives on brand value that can enrich the valuation analysis.

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