Results
The Brandlove® analysis quantifies the strength of relationships respondents have with a brand - this is referred to as the Brandlove® index.
The Brandlove® index is calculated using the model's three component scores: Passion index, Intimacy index and Commitment index (captured using sub-component questions).
This quantitative analysis allows for the qualitative findings (see mood boards) to be put in context. This is a major advantage over traditional qualitative research such as 'focus groups'.