Brandlove^®

Mood boards

We have brought the power of visual mood boards to online research, to draw out the emotional associations consumers have with brands, giving great insight to brand managers.

Respondents select images to describe the brand according to particular questions. They then give a positive or negative rating for each image as well as an open explanation.

Example mood board results:

This technique builds up a visual and verbal thought-bank from which we identify brand opportunities on a segment-by-segment basis.

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