Morar
‘Morar’ is a contraction of the Scots Gaelic ‘Mordhobhar’, meaning ‘Big Water’. The name is given to Loch Morar, Scotland's deepest loch, and to the beautiful surrounding region.
Our core values take this expanse of deep, clear, open water as inspiration:
Depth
- Delivering against our services requires depth of knowledge and experience in many analytical and creative disciplines.
- We support continuous innovation with investment in knowledge management, research and training.
Clarity
- In a complex subject area, we emphasise clarity at all times in our analysis, communication and presentation style.
- Often the way ideas and analyses are presented can make the difference between them sitting on a shelf and becoming widely accepted and applied within an organisation.
Openness
- We keep an open mind in any situation, looking beyond the immediate horizon to offer new ideas and approaches.